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Website Cost in Philippines 2025: Complete Pricing Guide

Kester Praferosa Sep 20, 2025

Table of Contents (Jump Links)

Introduction

Are you planning to create a website for your business in the Philippines? You might be asking, "How much does a website cost in the Philippines?" The reality is that prices can vary widely, from as low as ₱15,000 for simple websites to over ₱500,000 for more complex custom applications.

In this detailed 2025 guide, we will explain everything you need to know about website costs in the Philippines, including initial development fees and ongoing maintenance costs. Whether you own a small business, are an entrepreneur, or just want to learn about web development prices, this guide will help you understand your options and budget wisely for your online presence.

The digital world in the Philippines has changed a lot, with many businesses realizing how important it is to have a professional website. However, with numerous choices available, from freelancers to agencies to DIY website builders, it can be confusing to grasp the real cost of a website.

Quick Answer: Website Costs in Philippines (2025)

For small businesses in the Philippines, here are the average costs:

Website TypeAverage CostBest For
Basic Static Website₱15,000 - ₱35,000Small businesses, consultants
WordPress Website₱30,000 - ₱60,000Growing businesses, blogs
E-commerce Store₱100,000 - ₱180,000Selling products online
Custom Web App₱300,000 - ₱1,000,000+Big companies with special needs

Monthly Bills to Remember

After building your website, you'll need to pay:

  • Total per month: ₱2,000 - ₱10,000 (for maintenance, hosting, etc.)

Three Ways to Build Your Website

  1. Hire a Freelancer

    • Cheaper (saves you 30-50%)
    • Talk directly to the person building it
    • Best for small budgets
  2. Hire an Agency

    • More expensive but you get a whole team
    • Better support after launch
    • Best if you have bigger budget and complex needs
  3. DIY Website Builder

    • Fastest and easiest (like using Lego blocks!)
    • Pay monthly (around ₱270-₱2,250/month)
    • Good if you want to do it yourself

Location Matters!

  • Metro Manila agencies: More expensive
  • Provincial areas: 30-40% cheaper for same quality

Pro Tips

  • Mobile-friendly is a must - most Filipinos browse on phones!
  • Don't forget ongoing costs - it's like owning a car, you need to maintain it
  • Start simple, then upgrade - you don't need everything on Day 1

Bottom Line

A good small business website costs around ₱30,000-₱60,000 to build, then ₱3,000-₱6,000 per month to maintain. It's an investment that helps your business grow online.

E-commerce Website Price Philippines: Complete Breakdown

E-commerce websites require more time and technical skills, leading to higher costs. Here's what you need to know about e-commerce website pricing in the Philippines for 2025.

Current Market Rates for E-commerce Websites

Solution TypePrice RangeDevelopment Time
Basic Online Store₱50,000 - ₱100,0003-6 weeks
Professional E-commerce₱100,000 - ₱200,0006-10 weeks
Enterprise Solution₱200,000 - ₱500,000+10-16 weeks

Most online store projects range from ₱100,000 to ₱200,000 because of the complexities of creating secure and functional sites.

E-commerce Platform Comparison

WooCommerce (WordPress)

  • Development Cost: ₱80,000 - ₱180,000
  • Monthly Operating Cost: ₱3,000 - ₱8,000
  • Best For: Small to medium online stores (50-500 products)
  • Pros: Flexible, lots of plugins, lower cost
  • Cons: Requires more technical maintenance

Shopify

  • Development Cost: ₱100,000 - ₱250,000
  • Monthly Operating Cost: ₱5,000 - ₱18,000 (includes platform fee)
  • Best For: Businesses wanting all-in-one solution
  • Pros: Easy to use, built-in payments, excellent support
  • Cons: Monthly fees add up, less customization

Custom E-commerce Platform

  • Development Cost: ₱200,000 - ₱500,000+
  • Monthly Operating Cost: ₱8,000 - ₱25,000
  • Best For: Large businesses with unique requirements
  • Pros: Complete control, tailored features
  • Cons: Expensive, longer development time

What's Included in E-commerce Development

Standard E-commerce Package (₱100,000 - ₱180,000) includes:

  • Product catalog management (unlimited products)
  • Shopping cart functionality
  • Payment integration (PayMaya, GCash, PayPal, credit cards)
  • Inventory management system
  • Order tracking and management
  • Customer account creation
  • Mobile-friendly design (responsive)
  • SSL certificate (security)
  • Basic SEO optimization
  • Admin training (2-4 hours)
  • 1-3 months post-launch support

Additional Costs to Consider:

  • Product Photography: ₱15,000 - ₱30,000 (if needed)

  • Payment Gateway Fees: 2-3.5% per transaction

  • Premium Plugins/Apps: ₱5,000 - ₱20,000

  • Advanced Features: ₱10,000 - ₱50,000 each

    • Multi-vendor marketplace
    • Subscription products
    • Advanced inventory tracking
    • Custom reporting

E-commerce Pricing by Business Size

Micro Business (1-50 products)

  • Recommended: WooCommerce Basic or Shopify Starter
  • Cost: ₱50,000 - ₱100,000
  • Monthly: ₱3,000 - ₱6,000

Small Business (50-200 products)

  • Recommended: WooCommerce Professional or Shopify Standard
  • Cost: ₱100,000 - ₱180,000
  • Monthly: ₱5,000 - ₱10,000

Medium Business (200-1000 products)

  • Recommended: Shopify Advanced or Custom WooCommerce
  • Cost: ₱180,000 - ₱350,000
  • Monthly: ₱8,000 - ₱18,000

Large Business (1000+ products)

  • Recommended: Custom E-commerce Platform
  • Cost: ₱350,000 - ₱1,000,000+
  • Monthly: ₱15,000 - ₱35,000+

Website Design Cost Philippines: Complete Breakdown

Understanding why website prices are different in the Philippines is important before looking at specific costs. Here are some key reasons for these price differences:

Geographic Location Impact Agencies in Metro Manila usually charge 30-50% more than those in other areas because of higher costs to operate and stronger demand. So, a website that costs ₱80,000 in Makati might cost only ₱50,000 in Cebu or Davao.

Developer Experience and Expertise Experienced developers with over 5 years of work can ask for higher rates, while new graduates or junior developers provide more affordable options. You often see a difference in quality, including how well the code works, how the design looks, and how on schedule the project is.

Technology Stack and Complexity Basic websites made with HTML/CSS cost much less than more complex ones that need databases, user login systems, or links to other services. Using modern tools like React, Vue.js, or advanced content management systems can raise the costs.

Market Positioning Some agencies market themselves as high-end service providers, while others aim for lower prices and higher sales volume. This affects how they set their prices and who they target.

Project Timeline Requirements If you need a project done quickly, it can cost 50-100% more because of the extra work needed. Projects that follow standard timelines of 4-8 weeks for business websites often have the best rates.

Static Website

Static websites are the simplest type, with content that doesn't change unless someone updates it manually. These sites are great for businesses that just need a basic online presence with details like company info, services, and contact information.

Market Rates:

  • Budget Range: ₱15,000 - ₱35,000
  • Personal Experience: At Praferosa Web Works, static sites cost between ₱20,000 to ₱35,000, though some developers charge less.
  • Typical Package Includes: 5-10 pages, mobile-friendly design, basic SEO, and contact forms.

What You Get: You usually get a homepage, an about page, a services/products page, a contact page, and sometimes a blog. The design is often template-based but includes some custom branding with colors, fonts, and images.

Best For: Small businesses, professionals, consultants, or anyone needing a basic online presence without frequent updates.

WordPress Website

WordPress is used by over 40% of websites worldwide and is very popular in the Philippines because it's flexible and relatively affordable.

Current Market Rates:

  • Standard Range: ₱10,000 to ₱50,000
  • Professional Packages: ₱30,000 - ₱80,000

Industry Examples:

What Affects WordPress Pricing:

  • Theme Selection: Premium themes cost ₱2,000-₱8,000, while custom designs range from ₱15,000-₱40,000.
  • Plugin Requirements: Basic plugins are usually free, while premium options can add ₱5,000-₱15,000.
  • Customization Level: Adjusting templates vs. completely custom designs.
  • Content Management: Content provided by the client vs. professionally created content.

WordPress Package Typically Includes:

  • Mobile-friendly theme
  • Basic SEO setup
  • Contact forms
  • Social media integration
  • Admin training
  • 1-3 months of support

Website Builders (Wix, Squarespace, etc.)

Website builders provide a balance between doing it yourself and hiring a professional, with many developers in the Philippines offering setup and customization help.

DIY Costs:

Professional Setup Services:

  • Basic Setup: ₱8,000-₱15,000
  • Custom Design: ₱15,000-₱30,000
  • Full Migration: ₱20,000-₱45,000

Advantages of Website Builders:

  • Quick setup (1-2 weeks)
  • Built-in hosting and security
  • Regular updates and maintenance
  • Easy to manage content

Disadvantages:

  • Monthly subscription fees
  • Limited customization options
  • Reliance on the platform
  • Possible slow loading times

Custom Web Apps / Dynamic Websites

Custom web applications are the most advanced and expensive type of website development, requiring specialized skills and a lot of development time.

Market Rates (Based on Hostinger Data):

  • Agencies: $20,000 to $150,000 (₱1,100,000 to ₱8,250,000)
  • Freelancers: $10,000 to $40,000 (₱550,000 to ₱2,200,000)

Philippine Market Reality:

  • Local Agencies: ₱300,000 - ₱2,000,000
  • Experienced Freelancers: ₱150,000 - ₱800,000
  • Startups/Junior Developers: ₱100,000 - ₱400,000

Custom Web App Features:

  • User accounts and permissions
  • Database connections
  • API development and integration
  • Real-time features
  • Advanced security
  • Scalable design
  • Custom admin panels
  • Integrations with third-party services

Development Timeline: Custom web applications usually take 3-12 months to develop, depending on the complexity and features needed.

Website Maintenance Cost Philippines

Regular website maintenance is crucial for security, performance, and functionality. Understanding website maintenance costs in the Philippines helps you budget for your website's long-term success.

Monthly Website Maintenance Packages

Package LevelMonthly CostWhat's Included
Basic₱2,000 - ₱5,000Security updates, plugin/theme updates, basic content updates, monthly backup verification
Standard₱5,000 - ₱10,000Basic + content management, performance optimization, SEO monitoring, analytics reporting
Premium₱10,000 - ₱25,000+Standard + priority support, advanced security, conversion optimization, technical consulting

Detailed Maintenance Breakdown

Basic Maintenance (₱2,000-₱5,000/month)

  • Security patches and updates
  • WordPress/plugin/theme updates
  • Simple content updates (2-3 per month)
  • Monthly backup verification
  • Basic uptime monitoring
  • Email support (48-hour response)

Ideal for: Small businesses with static websites that don't change frequently

Standard Maintenance (₱5,000-₱10,000/month)

  • Everything in Basic package
  • Content management (5-10 updates per month)
  • Performance optimization
  • SEO monitoring and basic optimization
  • Monthly analytics reporting
  • Image optimization
  • Broken link checking
  • Email support (24-hour response)

Ideal for: Growing businesses with WordPress sites and regular content updates

Premium Maintenance (₱10,000-₱25,000+/month)

  • Everything in Standard package
  • Priority support (4-hour response)
  • Advanced security monitoring
  • Conversion rate optimization
  • A/B testing setup
  • Advanced analytics and insights
  • Technical consulting (2-4 hours monthly)
  • Emergency support available
  • Proactive performance improvements

Ideal for: E-commerce sites and businesses relying heavily on their website

One-Time Maintenance Services

If you prefer occasional maintenance instead of monthly packages:

ServiceCostFrequency
Security Audit₱5,000 - ₱15,000Quarterly/Annually
Performance Optimization₱8,000 - ₱20,000As needed
Design Refresh₱15,000 - ₱50,000Annually
Platform Migration₱25,000 - ₱100,000One-time
Emergency Fixes₱3,000 - ₱10,000As needed

Annual Maintenance Cost Projections

Small Business Website:

  • Monthly: ₱2,000 - ₱5,000
  • Annual Total: ₱24,000 - ₱60,000

Medium Business Website:

  • Monthly: ₱5,000 - ₱10,000
  • Annual Total: ₱60,000 - ₱120,000

E-commerce Website:

  • Monthly: ₱10,000 - ₱25,000
  • Annual Total: ₱120,000 - ₱300,000

DIY vs Professional Maintenance

DIY Maintenance:

  • Cost: ₱0 - ₱2,000/month (tools only)
  • Time Investment: 5-10 hours/month
  • Risk: Higher security vulnerabilities, potential downtime
  • Best For: Tech-savvy owners with time to learn

Professional Maintenance:

  • Cost: ₱2,000 - ₱25,000/month
  • Time Investment: Minimal oversight only
  • Risk: Lower, with expert monitoring
  • Best For: Businesses focusing on core operations

Additional Ongoing Costs

Building a website is just the start. Knowing the ongoing costs is essential for budgeting and ensuring your website's long-term success.

Domain

Your domain name is your website's address online, and prices can vary widely depending on the type of domain and where you buy it.

Personal Recommendation: Porkbun.com offers good value at about ₱600 each year for .com domains, providing great service at a competitive price.

Popular Registrars in Philippines:

GoDaddy Philippines:

  • .com domains: ₱650-₱850 per year
  • .ph domains: ₱1,200-₱1,800 per year
  • Usually has special rates for the first year.

Namecheap:

  • .com domains: ₱550-₱750 per year
  • .net domains: ₱600-₱800 per year
  • Includes free privacy protection.

DotPH (Official .ph Registry):

  • Standard .ph domains: ₱2,090 per year (approximately $38 USD)
  • Premium .ph domains: ₱5,000-₱15,000+ per year
  • Necessary for businesses wanting a local Philippine domain.

Domain Cost Considerations:

  • Renewal rates can be higher than the first-year promotional prices.
  • Privacy protection costs between ₱200-₱500 each year.
  • Premium domains can be thousands more.
  • Registering for multiple years may offer discounts.

Hosting

Web hosting is where your website's files are stored and is key for performance, security, and uptime. Prices depend on the type of hosting and the resources needed.

Top Hosting Providers in Philippines:

Hostinger Philippines

  • Shared Hosting: ₱69-₱409 per month
  • WordPress Hosting: ₱109-₱409 per month
  • VPS Hosting: ₱400-₱2,000+ per month
  • Offers a free SSL certificate and domain
  • 99.9% uptime guarantee

BlueHost

  • Shared Hosting: ₱150-₱600 per month
  • WordPress Hosting: ₱200-₱800 per month
  • Popular with WordPress users
  • Free CDN and SSL included

A2 Hosting

  • Shared Hosting: ₱200-₱700 per month
  • Managed WordPress: ₱300-₱900 per month
  • Known for speed
  • Servers in multiple locations

SiteGround

  • StartUp Plan: ₱300-₱400 per month
  • GrowBig Plan: ₱500-₱700 per month
  • GoGeek Plan: ₱800-₱1,200 per month
  • Great customer support
  • Advanced security options

WPEngine

  • Managed WordPress: ₱1,500-₱6,000+ per month
  • High-level hosting with top performance
  • Developer-friendly features

Hosting Type Recommendations:

  • Shared Hosting: Best for small businesses and blogs (₱69-₱500/month)
  • VPS Hosting: Good for growing businesses and higher traffic (₱400-₱2,000/month)
  • Dedicated Hosting: Suitable for large businesses and high-traffic sites (₱3,000-₱15,000+/month)
  • Managed WordPress: Optimized for WordPress (₱200-₱1,500/month)

SSL, Email, Backups

In addition to basic hosting, there are several important services for a professional website.

SSL Certificates:

  • Free SSL: Let's Encrypt (included with most hosting)
  • Basic SSL: ₱500-₱2,000 per year
  • Wildcard SSL: ₱3,000-₱8,000 per year
  • Extended Validation SSL: ₱5,000-₱15,000 per year

Professional Email Hosting:

  • Google Workspace: ₱300-₱900 per user/month
  • Microsoft 365: ₱250-₱800 per user/month
  • cPanel Email: ₱50-₱200 per account/month
  • Custom Email Setup: ₱2,000-₱5,000 one-time

Backup Solutions:

  • Basic Automated Backups: ₱200-₱500 per month
  • Advanced Backup Service: ₱500-₱1,500 per month
  • Manual Backup Setup: ₱3,000-₱8,000 one-time
  • Disaster Recovery Plan: ₱10,000-₱30,000 setup

Security

Website security is very important, and costs depend on how much protection and monitoring you need.

Security Services:

  • Basic Security Plugin: ₱0-₱2,000 per year
  • Premium Security Suite: ₱3,000-₱8,000 per year
  • Managed Security Service: ₱5,000-₱15,000 per month
  • Security Audit & Hardening: ₱10,000-₱30,000 one-time

Advanced Security Features:

  • Web Application Firewall: ₱1,000-₱5,000 per month
  • DDoS Protection: ₱2,000-₱10,000 per month
  • Malware Scanning: ₱1,500-₱4,000 per month
  • Penetration Testing: ₱20,000-₱50,000 per audit

Web Design Pricing Philippines: Market Research from Agencies & Freelancers

To understand the web development market in the Philippines, we look at different types of providers and their pricing.

Web Design Rates Philippines: Agency Pricing

Metro Manila Agencies:

Premium Tier Agencies (Makati, BGC, Ortigas)

  • Basic Business Website: ₱80,000-₱150,000
  • E-commerce Site: ₱200,000-₱400,000
  • Custom Web App: ₱500,000-₱2,000,000+
  • Hourly Rate: ₱2,500-₱5,000 per hour

Mid-Tier Manila Agencies

  • Basic Business Website: ₱50,000-₱100,000
  • E-commerce Site: ₱120,000-₱250,000
  • Custom Web App: ₱300,000-₱800,000
  • Hourly Rate: ₱1,500-₱3,000 per hour

Provincial Agencies (Cebu, Davao, Iloilo, Baguio):

  • Basic Business Website: ₱30,000-₱80,000
  • E-commerce Site: ₱80,000-₱180,000
  • Custom Web App: ₱200,000-₱600,000
  • Hourly Rate: ₱1,000-₱2,500 per hour

Price Comparison: Metro Manila vs Provincial

Service TypeMetro ManilaProvincialSavings
Basic Website₱65,000 avg₱40,000 avg38%
E-commerce₱180,000 avg₱120,000 avg33%
Custom App₱800,000 avg₱400,000 avg50%

Why Agencies Don't Show Upfront Pricing:

Filipino agencies usually don't show their prices on their websites for several reasons:

Custom Consultation Approach They want clients to ask about services first, so they can understand their needs and suggest the right packages or additional services.

Flexible Pricing Strategy Pricing can change based on what each client needs. For example, one project might cost ₱50,000, while another similar project could be ₱150,000 if it has extra features.

Market Positioning Many agencies see themselves as premium service providers and prefer to focus on value rather than just price. Showing prices upfront could make their services seem like just a low-cost option.

Package Customization Agencies are good at creating personalized service packages that include design, development, and marketing. This makes it hard to show clear prices without knowing what the client wants.

Freelancers (Hourly & Package Rates)

Freelancer Transparency Advantage In contrast, Filipino freelancers often show their prices clearly, including package rates and hourly charges on their profiles or websites.

Experience-Based Pricing:

Senior Freelancers (5+ years experience)

  • Hourly Rate: ₱800-₱2,000 per hour
  • Basic Website Package: ₱25,000-₱60,000
  • E-commerce Package: ₱60,000-₱150,000
  • Custom Development: ₱100,000-₱400,000

Mid-Level Freelancers (2-5 years experience)

  • Hourly Rate: ₱500-₱1,200 per hour
  • Basic Website Package: ₱15,000-₱40,000
  • E-commerce Package: ₱40,000-₱100,000
  • Custom Development: ₱60,000-₱200,000

Junior Freelancers (0-2 years experience)

  • Hourly Rate: ₱200-₱600 per hour
  • Basic Website Package: ₱8,000-₱25,000
  • E-commerce Package: ₱20,000-₱60,000
  • Custom Development: ₱30,000-₱100,000

Freelancer vs Agency Price Comparison

ServiceJunior FreelancerSenior FreelancerAgency
Basic Website₱8,000-₱25,000₱25,000-₱60,000₱50,000-₱150,000
E-commerce₱20,000-₱60,000₱60,000-₱150,000₱120,000-₱400,000
Custom App₱30,000-₱100,000₱100,000-₱400,000₱300,000-₱2,000,000

Freelancer vs Agency Comparison:

  • Freelancers: Clear pricing, direct communication, flexible timelines, usually lower costs (30-50% less)
  • Agencies: Customized quotes, higher prices, team involvement, project management, and more services

Website Packages Philippines: Builder Services

Professional Website Builder Services: Many Filipino developers offer customization services for website builders like Wix or Squarespace, combining their design skills with these easy-to-use platforms.

Service Packages:

  • Basic Setup: ₱5,000-₱15,000 + monthly platform fees
  • Custom Design: ₱15,000-₱35,000 + monthly platform fees
  • E-commerce Setup: ₱20,000-₱50,000 + monthly platform fees
  • Full Migration Service: ₱25,000-₱60,000 + monthly platform fees

Monthly Platform Costs:

  • Wix: ₱270-₱2,250 per month
  • Squarespace: ₱550-₱1,800 per month
  • Shopify: ₱1,500-₱15,000 per month
  • WordPress.com: ₱200-₱1,500 per month

Pros & Cons of Different Options

Choosing the right way to develop your website affects its cost, how long it takes, and how well it works in the long run. Here's a simple look at each option.

Freelancer

Advantages:

Cost Effectiveness Freelancers usually charge 30-50% less than agencies because they don't have big expenses like office rent and large teams. This helps them offer good quality at lower prices.

Direct Communication When you work directly with a freelancer, it's easier to communicate. You get quicker responses and immediate changes because there's no middleman.

Flexibility and Personalization Freelancers can tailor their services to fit your needs and schedule. They are often more open to special requests and unusual project requirements.

Specialized Expertise Many freelancers focus on specific skills, such as WordPress, e-commerce, or mobile optimization, which means they have deep knowledge in those areas.

Disadvantages:

Limited Resources A freelancer may not have all the skills needed for big projects, like design, development, SEO, and content writing at the same time.

Project Timeline Risks If a freelancer is busy with other clients, it might slow down your project. Personal problems, like illness, can also cause delays.

Ongoing Support Concerns If you need long-term help, it all depends on whether the freelancer is available. If they stop working, finding someone else familiar with your project can be tough.

Quality Variation The skills and quality of freelancers can vary a lot. You'll need to spend time checking their work and experience.

Agency

Advantages:

Comprehensive Service Teams Agencies have complete teams that include project managers, designers, developers, SEO experts, and quality checkers, ensuring that every part of your project gets expert care.

Established Processes Agencies follow tested methods for managing projects, which helps maintain quality and meet deadlines reliably.

Scalability and Resources Agencies can easily handle large projects with many moving parts, thanks to their team and resources. They can quickly add more people if the project grows.

Ongoing Support Infrastructure Established agencies offer dependable long-term support and updates through dedicated teams.

Legal and Financial Security Working with registered agencies gives you legal protections and contracts that may not be provided by individual freelancers.

Disadvantages:

Higher Costs Because agencies have more overhead costs, their rates are often 50-100% higher than freelancers for similar expertise.

Communication Layers More people involved can slow down decision-making and increase the chance of misunderstandings.

Less Personal Attention Large agencies may not focus as much on your specific project details since they deal with many clients at once.

Standardized Approaches Agencies often use standard methods, which can limit creativity and unique options.

DIY Website Builders

Advantages:

Quick Launch Time Website builders let you create a professional-looking website in just days or weeks, unlike the months needed for custom development.

User-Friendly Interface These builders are easy to use and don't require any technical skills, so business owners can design and manage their own websites.

Built-in Features Most builders come with hosting, security features, and backups, so you don't have to manage multiple services.

Cost Predictability Monthly subscriptions mean you know exactly what your costs will be without hidden fees.

Regular Updates The providers manage technical updates and security automatically, so you don't have to worry about it.

Disadvantages:

Limited Customization Using templates can limit your chances for unique branding and advanced features.

Ongoing Subscription Costs While monthly fees seem low, they can add up and become more expensive than a custom-built site over the years.

Platform Dependency Switching platforms often means starting over with your entire website, locking you into one provider.

SEO and Performance Limitations Some builders create bulky code that can slow down your website and hurt its search engine ranking.

Scalability Constraints As your business grows, you might find the builder can't keep up with your needs, requiring a move to a custom solution later on.

Example Scenarios (For Better Imagination)

Understanding the costs of a website is easier when we look at specific business examples that many Filipino entrepreneurs can relate to.

Small Business Looking for 'Online Presence and Business Credibility'

Business Profile: A local accounting firm with 5 employees wants to build an online presence to gain credibility and share basic information with potential clients.

Website Requirements:

  • A professional homepage with an overview of the company
  • A services page that lists accounting packages
  • An 'About Us' page with team photos and qualifications
  • A contact page with the office location and contact forms
  • A testimonials section for client reviews
  • A design that works well on mobile devices
  • Basic search engine optimization (SEO)

Cost Breakdown:

Freelancer Option:

  • Development: ₱20,000-₱35,000
  • Domain (.com): ₱600/year
  • Hosting: ₱1,200-₱2,400/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: Included with hosting
  • Total First Year: ₱25,400-₱41,600
  • Annual Ongoing: ₱5,400-₱6,600

Agency Option:

  • Development: ₱45,000-₱80,000
  • Domain (.com): ₱600/year
  • Hosting: ₱2,400-₱4,800/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: Included
  • Total First Year: ₱51,600-₱89,000
  • Annual Ongoing: ₱6,600-₱9,000

Website Builder Option:

  • Platform Setup: ₱8,000-₱15,000
  • Wix Business Plan: ₱5,400/year
  • Domain: Usually included
  • Professional Email: ₱3,600/year
  • Total First Year: ₱17,000-₱24,000
  • Annual Ongoing: ₱9,000/year

Recommendation: The freelancer option offers the best value for basic credibility websites, providing professional results at reasonable costs.

Restaurant with Menu and Contact Form

Business Profile: A mid-sized restaurant chain (3 locations) needs an online presence with a menu display, location information, and a reservation feature.

Website Requirements:

  • An attractive homepage with restaurant photos
  • A complete menu with prices and descriptions
  • Location pages for each branch
  • An online reservation system
  • Contact forms for inquiries
  • Integration with social media
  • A design that works well on mobile devices (important for restaurant customers)
  • Google Maps integration
  • A gallery showing food and ambiance

Cost Breakdown:

WordPress Option:

  • Development: ₱35,000-₱65,000
  • Reservation Plugin: ₱3,000-₱8,000
  • Premium Theme: ₱3,000
  • Domain (.com): ₱600/year
  • Hosting: ₱2,400-₱4,800/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: Included
  • Total First Year: ₱47,600-₱85,000
  • Annual Ongoing: ₱6,600-₱9,000

Custom Development Option:

  • Development: ₱80,000-₱150,000
  • Reservation System: ₱25,000-₱50,000
  • Domain (.com): ₱600/year
  • Hosting: ₱4,800-₱9,600/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: ₱2,000/year
  • Total First Year: ₱116,000-₱215,800
  • Annual Ongoing: ₱11,000-₱15,800

Recommendation: The WordPress solution with a reservation plugin provides great features for the cost, making it better than custom development.

Dental Clinic with Online Booking System

Business Profile: A modern dental clinic with several dentists wants to make appointment booking easier and reduce phone calls.

Website Requirements:

  • A professional homepage that builds trust and credibility
  • Pages detailing dental services
  • Profiles of dentists with qualifications and photos
  • An online appointment booking system
  • A patient portal for records and communications
  • Information about insurance and payment options
  • A gallery of before-and-after photos (with patient consent)
  • A blog for dental health tips
  • Integration with practice management software
  • Security measures to ensure patient confidentiality

Cost Breakdown:

WordPress with Booking Plugin:

  • Development: ₱50,000-₱90,000
  • Advanced Booking System: ₱8,000-₱15,000
  • Patient Portal Plugin: ₱5,000-₱12,000
  • Security Enhancements: ₱8,000-₱15,000
  • Domain (.com): ₱600/year
  • Premium Hosting: ₱4,800-₱9,600/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: ₱2,000/year
  • Total First Year: ₱82,000-₱155,200
  • Annual Ongoing: ₱11,000-₱15,800

Custom Application Option:

  • Development: ₱200,000-₱400,000
  • Booking System Integration: ₱50,000-₱100,000
  • Patient Portal: ₱40,000-₱80,000
  • Security Implementation: ₱25,000-₱50,000
  • Domain (.com): ₱600/year
  • Premium Hosting: ₱9,600-₱19,200/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: ₱5,000/year
  • Total First Year: ₱333,800-₱658,400
  • Annual Ongoing: ₱18,800-₱28,400

Recommendation: Begin with a WordPress booking solution, and upgrade to a custom system as the practice grows and requires more features.

Online Store with 50+ Products

Business Profile: A fashion boutique moving from a physical store to online sales needs a complete online shopping experience.

Website Requirements:

  • A professional e-commerce design that matches your brand
  • A product catalog with clear, high-quality images
  • A system to manage our inventory
  • A shopping cart and checkout process
  • Various payment options (GCash, PayMaya, credit cards, bank transfer)
  • Order tracking and management
  • Ability for customers to create accounts
  • Options for product reviews and ratings
  • A shopping experience that works well on mobile devices
  • Basic tools for SEO to help people find your products
  • Integration with social media
  • Analytics and reporting tools

Cost Breakdown:

WooCommerce Solution:

  • Development: ₱80,000-₱150,000
  • Premium E-commerce Theme: ₱5,000-₱10,000
  • Essential Plugins: ₱10,000-₱20,000
  • Payment Gateway Setup: ₱5,000-₱10,000
  • Product Photography: ₱15,000-₱30,000
  • Domain (.com): ₱600/year
  • E-commerce Hosting: ₱6,000-₱12,000/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: ₱2,000/year
  • Total First Year: ₱127,200-₱243,200
  • Annual Ongoing: ₱12,200-₱17,200

Shopify Custom Solution:

  • Development & Setup: ₱100,000-₱200,000
  • Custom Theme: ₱20,000-₱50,000
  • App Integrations: ₱8,000-₱15,000
  • Product Photography: ₱15,000-₱30,000
  • Shopify Plan: ₱18,000/year
  • Domain: ₱600/year
  • Professional Email: ₱3,600/year
  • Total First Year: ₱165,200-₱317,200
  • Annual Ongoing: ₱22,200/year

Custom E-commerce Platform:

  • Development: ₱250,000-₱500,000
  • Payment Integration: ₱30,000-₱60,000
  • Inventory Management: ₱40,000-₱80,000
  • Admin Panel: ₱50,000-₱100,000
  • Product Photography: ₱15,000-₱30,000
  • Domain (.com): ₱600/year
  • Premium Hosting: ₱12,000-₱24,000/year
  • Professional Email: ₱3,600/year
  • SSL Certificate: ₱5,000/year
  • Total First Year: ₱406,200-₱802,600
  • Annual Ongoing: ₱21,200-₱33,200

Recommendation: WooCommerce is a great choice because it offers a good mix of features, affordability, and room for growth for online stores.

Factors Affecting Website Pricing

Knowing what influences website costs helps with budgeting and making smart decisions about the project.

Design Complexity

Template-Based Design (₱5,000-₱20,000) Using pre-made themes with small changes. This is the cheapest option and includes color changes, logo addition, and simple layout tweaks.

Custom Design with Template Framework (₱20,000-₱60,000) Involves customizing existing templates a lot or creating unique designs that fit within certain rules. This strikes a balance between creativity and efficiency.

Fully Custom Design (₱60,000-₱200,000+) Creating everything from scratch, including unique layouts, custom images, animations, and design elements that represent your brand. This takes a lot of time and effort.

Design Complexity Factors:

  • Animation Requirements: Simple effects vs. complex animations
  • Custom Graphics: Using stock images vs. custom illustrations or photos
  • Responsive Design Complexity: Standard adjustments vs. optimizing for different devices
  • Brand Integration: Basic branding vs. a complete branding system
  • User Experience Design: Regular layouts vs. tailored user experiences

Number of Pages

The number of pages in a website greatly affects the time needed to develop it and the overall cost, as each page needs design, content, and testing.

5-Page Website (₱15,000-₱40,000)

  • Homepage
  • About Us
  • Services/Products
  • Contact
  • Blog/News (optional)

This is the basic website for most businesses, providing essential information and credibility.

10-15 Page Website (₱25,000-₱80,000)

  • Includes all basic pages plus:
  • Individual service pages
  • Portfolio/gallery sections
  • Team member profiles
  • FAQ pages
  • Privacy policy and terms

This is suitable for established businesses that need a detailed online presence.

20+ Page Website (₱50,000-₱150,000+)

  • Extensive content sections
  • Multiple service categories
  • Detailed product catalogs
  • Resource libraries
  • Advanced landing pages

This is needed for larger companies, e-commerce sites, or sites with lots of content.

Page-Related Cost Factors:

  • Content Creation: Client-provided vs. professional writing
  • SEO Optimization: Basic vs. in-depth SEO for each page
  • Custom Functionality: Standard pages vs. pages with special features
  • Content Management: Static vs. dynamic, easily updated content

Features & Complexity

The functionality of a website has a big impact on development complexity and costs.

Basic Features (Contact Forms)

  • Implementation Cost: ₱2,000-₱8,000
  • Includes: Simple contact forms, basic validation, email alerts
  • Timeline: 1-2 days development time

Intermediate Features (Booking Systems)

  • Implementation Cost: ₱15,000-₱50,000
  • Includes: Calendar tools, availability tracking, automated responses, payment options
  • Timeline: 1-2 weeks development time

Advanced Features (Client Logins)

  • Implementation Cost: ₱30,000-₱100,000+
  • Includes: User access, password handling, personalized dashboards, controlled access
  • Timeline: 2-4 weeks development time

Feature Complexity Examples:

E-commerce Functionality:

  • Basic Shop: ₱30,000-₱80,000
  • Advanced E-commerce: ₱100,000-₱300,000
  • Multi-vendor Marketplace: ₱300,000-₱1,000,000+

Content Management:

  • Basic CMS: ₱5,000-₱15,000
  • Advanced CMS: ₱20,000-₱60,000
  • Custom Publishing System: ₱80,000-₱200,000+

Integration Requirements:

  • Social Media Integration: ₱3,000-₱10,000
  • CRM Integration: ₱15,000-₱50,000
  • ERP System Integration: ₱50,000-₱200,000+

Project Duration

The time needed for a project plays a big role in pricing, with fast-track projects costing more.

Standard Timeline Pricing Most websites need 4-8 weeks for planning, design, development, and testing. This time allows for:

  • Thorough analysis of requirements
  • Repeated design adjustments
  • Quality checks
  • Client feedback
  • Content optimization

Rush Project Premiums Projects that need to be done in less than 4 weeks usually have higher fees:

  • 2-4 Week Timeline: 25-40% price increase
  • 1-2 Week Timeline: 50-75% price increase
  • Less than 1 Week: 100-150% price increase

Rush Timeline Challenges:

  • Reduced Quality Control: Less testing time can lead to bugs or usability issues
  • Higher Stress Levels: Quick work often sacrifices creativity and attention to detail
  • Resource Allocation: Developers may need to delay other projects or work longer hours
  • Limited Revision Cycles: Less time for client feedback and changes

Timeline Optimization Strategies:

  • Advance Planning: Start projects 2-3 months ahead of the launch
  • Content Preparation: Have all content and images ready before starting development
  • Decision Framework: Set clear approval steps to prevent delays
  • Phased Launch: Consider launching with basic features first, then adding more later

Revisions & Support

The number of revisions you can make and the ongoing support you receive can greatly affect the overall cost of your project.

Revision Allowances:

  • Basic Package: 2-3 revision rounds included
  • Standard Package: 4-5 revision rounds included
  • Premium Package: Unlimited revisions within reason

Additional Revision Costs:

  • Minor Changes: ₱500-₱2,000 per revision
  • Design Modifications: ₱2,000-₱8,000 per revision
  • Functional Changes: ₱5,000-₱20,000+ per revision

Support Package Options:

Basic Support (₱2,000-₱5,000/month):

  • Fixing bugs and technical issues
  • Simple content updates
  • Security updates
  • Monthly backup checks

Standard Support (₱5,000-₱10,000/month):

  • Everything in basic support
  • Training on managing content
  • Keeping an eye on performance
  • SEO maintenance
  • Reports on analytics

Premium Support (₱10,000-₱25,000+/month):

  • Everything in standard support
  • Faster response times
  • Proactive improvements
  • Strategic advice
  • Advanced insights from analytics

Tools Used

The tools and platforms you choose for development can affect costs and how easy it is to maintain your project in the future.

WordPress vs Custom Code Cost Comparison:

WordPress Development:

  • Advantages: Lower cost, lots of plugins available, easier to maintain
  • Cost Range: ₱15,000-₱100,000 for most projects
  • Ongoing Costs: ₱2,000-₱8,000/month for maintenance
  • Best For: Websites with content, small to medium online stores, blogs

Custom Code Development:

  • Advantages: Full control, better performance, custom features
  • Cost Range: ₱100,000-₱1,000,000+ for complex projects
  • Ongoing Costs: ₱5,000-₱25,000+/month for maintenance
  • Best For: Large applications, sites with special needs, high-traffic locations

Platform-Specific Considerations:

Shopify Development:

  • Monthly Platform Costs: ₱1,500-₱15,000
  • Development Costs: ₱50,000-₱200,000
  • Advantage: Designed for e-commerce, built-in payment methods

React/Vue.js Applications:

  • Development Costs: ₱200,000-₱800,000+
  • Hosting Requirements: Requires more expensive hosting
  • Advantage: Modern user experience, quick loading times

PHP/Laravel Custom Applications:

  • Development Costs: ₱150,000-₱600,000+
  • Maintenance Complexity: More technical expertise needed
  • Advantage: Can grow easily, tailored to specific business needs

Frequently Asked Questions

How much does it cost to create a website in the Philippines?

The cost to create a website in the Philippines ranges from ₱15,000 to ₱500,000+ depending on the type and complexity:

  • Basic static website: ₱15,000-₱40,000
  • WordPress website: ₱30,000-₱80,000
  • E-commerce store: ₱100,000-₱250,000
  • Custom web application: ₱300,000-₱1,000,000+

The price includes design, development, and initial setup. Ongoing costs (hosting, domain, maintenance) are additional.

What is the average cost of website design for small business in the Philippines?

For small businesses in the Philippines, the average website design cost is ₱30,000-₱60,000. This typically includes:

  • 5-10 pages
  • Mobile-responsive design
  • Basic SEO optimization
  • Contact forms
  • Social media integration
  • Content management system
  • 1-3 months of support

Freelancers charge 30-50% less (₱20,000-₱40,000) while agencies charge more (₱50,000-₱100,000) for similar services.

How much is website maintenance in the Philippines?

Website maintenance costs in the Philippines range from ₱2,000 to ₱25,000 per month depending on the complexity:

  • Basic maintenance: ₱2,000-₱5,000/month (security updates, backups)
  • Standard maintenance: ₱5,000-₱10,000/month (includes content updates, SEO)
  • Premium maintenance: ₱10,000-₱25,000/month (priority support, optimization)

Annual maintenance costs typically range from ₱24,000 to ₱300,000 depending on your website type.

Magkano ang magpagawa ng website?

Ang presyo ng pagpapagawa ng website ay:

  • Basic website: ₱15,000-₱40,000
  • WordPress website: ₱30,000-₱80,000
  • Online store (E-commerce): ₱100,000-₱250,000
  • Custom web application: ₱300,000+

Kasama na dito ang design, development, at setup. Ang monthly maintenance ay ₱2,000-₱10,000 depende sa complexity ng website.

What's included in a typical website package in the Philippines?

A standard website package in the Philippines (₱30,000-₱60,000) typically includes:

  • Professional design (5-10 pages)
  • Mobile-responsive layout
  • Content management system (usually WordPress)
  • Contact forms and email setup
  • Basic SEO optimization
  • Social media integration
  • Google Analytics setup
  • SSL certificate
  • 1-3 months of support
  • Admin training

Domain registration and hosting are usually additional costs.

Should I hire a freelancer or agency for my website?

Choose a freelancer if:

  • Budget is ₱50,000 or less
  • Simple to medium complexity project
  • Direct communication is important
  • Timeline is flexible

Choose an agency if:

  • Budget is ₱80,000+
  • Complex project requiring multiple specialists
  • Need guaranteed timelines
  • Want long-term support infrastructure

Freelancers cost 30-50% less but agencies offer more comprehensive services and resources.

How much does an e-commerce website cost in the Philippines?

E-commerce website costs in the Philippines:

  • Basic store (50 products): ₱50,000-₱100,000
  • Professional store (200 products): ₱100,000-₱200,000
  • Enterprise store (1000+ products): ₱200,000-₱500,000+

This includes shopping cart, payment integration (GCash, PayMaya, PayPal), inventory management, and mobile optimization. Monthly operating costs range from ₱3,000-₱20,000.

What are the ongoing costs after building a website?

Annual ongoing costs for a website in the Philippines:

  • Domain name: ₱600-₱2,000/year
  • Web hosting: ₱1,200-₱50,000/year
  • SSL certificate: ₱0-₱15,000/year
  • Email hosting: ₱3,000-₱10,000/year
  • Maintenance: ₱24,000-₱300,000/year
  • Security: ₱2,000-₱100,000/year

Total annual ongoing costs: ₱30,000-₱400,000+ depending on website complexity.

Conclusion

The cost of building a website in the Philippines can vary widely depending on what you need, how you want it developed, and your future goals. Basic websites start around ₱15,000, while more complex custom sites can cost over ₱500,000. Knowing these costs can help you make better decisions when investing in your online presence.

Key Takeaways for Budget Planning:

For Small Businesses: A simple website or a basic WordPress site (₱20,000-₱60,000) is a great way to build your online reputation and get basic features. Make sure it works well on mobile devices and is optimized for local search.

For Growing Companies: WordPress or website builders (₱40,000-₱120,000) can grow with your business, allowing you to add more features. It's worth investing in a professional design and an easy-to-manage content system.

For E-commerce Ventures: Using WooCommerce or Shopify (₱80,000-₱250,000) gives you a good mix of functionality and affordability. Keep in mind you will also need to budget for marketing and improvements after your site is launched.

For Enterprise Applications: Custom development (₱200,000-₱1,000,000+) allows for full control and tailored features. Be ready for ongoing costs for maintenance and security updates.

Strategic Recommendations:

Compare Multiple Providers: Get detailed quotes from different freelancers and agencies. Look beyond just the initial price to see what ongoing support and services they offer.

Plan for Ongoing Costs: Don't forget about annual expenses like hosting, domain fees, SSL certificates, backups, and maintenance. These costs can add up over time and often surpass what you spent on the initial site.

Prioritize Mobile Optimization: Since over 70% of internet users in the Philippines access websites on mobile devices, make sure your site works well on smartphones.

Consider Growth Requirements: Choose platforms and development methods that can expand as your business grows, so you don't have to spend money on moving or rebuilding your site in a few years.

Invest in Professional Content: Good writing, photography, and design can make a big difference in how well your website performs, no matter the technical platform you choose.

The web development market in the Philippines offers great value for all budgets. Whether you work with experienced agencies in Metro Manila, skilled developers in provincial areas, or talented freelancers, ensure clear communication, a well-defined project scope, and realistic timelines for a successful project.

Remember, your website is a long-term investment for your business, not just a one-time cost. Quality development, regular maintenance, and smart optimization will lead to lasting online success and a good return on your investment for many years.